All ebooks by Glenn Kefford in PDF and EPUB
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All ebooks by Glenn Kefford in PDF and EPUB


2  Book(s)
Download this eBook Data-Driven Campaigning and Political Parties
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Data-Driven Campaigning and Political Parties


Katharine Dommett , Glenn Kefford , Simon Kruschinski


What is data-driven campaigning? According to prevailing accounts, this idea describes the rise of increasingly sophisticated, highly targeted, and often invasive uses of data deployed to suppress votes, manipulate voter preferences, or boost a candidates' popularity....

Publication date: 2024-01-02
Format: PDF, ePub
Deals! 16.69£
-12%
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£14,76
Download this eBook Political Parties and Campaigning in Australia
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Political Parties and Campaigning in Australia


Glenn Kefford


Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how...

Publication date: 2021-02-15
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£44,99

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