All ebooks by Kevin WILSON in PDF and EPUB
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All ebooks by Kevin WILSON in PDF and EPUB


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Handbook of Strategic Account Management


Kevin Wilson , Diana Woodburn


A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic...

Publication date: 2014-03-17
Format: PDF, ePub
Publisher: Wiley
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£42,19

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