All ebooks by Kusum L. Ailawadi in PDF and EPUB
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All ebooks by Kusum L. Ailawadi in PDF and EPUB


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Download this eBook Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing

Kusum L. Ailawadi , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , María Jesús Yagüe-Guillén

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It...

Publication date: 2017-06-22
Format: PDF, ePub
Publisher: Springer
Collection: Springer Proceedings in Business and Economics
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£89,50

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