All ebooks by Hal MacFie in PDF and EPUB
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All ebooks by Hal MacFie in PDF and EPUB


2  Book(s)
Download this eBook Consumer-Driven Innovation in Food and Personal Care Products
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Consumer-Driven Innovation in Food and Personal Care Products


Hal Macfie , S R Jaeger


Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this...

Publication date: 2010-08-30
Format: epub DRM-free
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£205,72
Download this eBook Consumer-Led Food Product Development
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Consumer-Led Food Product Development


Hal Macfie


Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific...

Publication date: 2007-06-30
Format: PDF, epub DRM-free
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£205,72

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