All ebooks by Matt Hills in PDF and EPUB
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All ebooks by Matt Hills in PDF and EPUB


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Download this eBook Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary


Matt Hills


The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service...

Publication date: 2015-07-22
Format: PDF
Publisher: Palgrave Pivot
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£44,99

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