All ebooks by Maxim Saleschus in PDF and EPUB
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All ebooks by Maxim Saleschus in PDF and EPUB


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Download this eBook Customer-Dominant Logic
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Customer-Dominant Logic


Manfred Bruhn , Karsten Hadwich , Maxim Saleschus


This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places...

Publication date: 2024-11-26
Format: PDF, ePub
Publisher: Springer
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£89,99

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