All ebooks by Melissa Lamson in PDF and EPUB

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Add to my wish list Market Entry into the USA Ralf Drews , Melissa Lamson This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also... Publication date: 2015-08-05 Format: PDF, ePub Publisher: Springer Collection: Management for Professionals PDF ePub Add to basket £44,99

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This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also...

Publication date: 2015-08-05

Format: PDF, ePub

Publisher: Springer

Collection: Management for Professionals

Add to basket

£44,99

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All ebooks by Melissa Lamson in PDF and EPUB

Market Entry into the USA

Ralf Drews , Melissa Lamson