All ebooks by Michael D. Williams in PDF and EPUB

1 Book(s)


Add to my wish list Electronic Word of Mouth (eWOM) in the Marketing Context Michael D. Williams , Yogesh K. Dwivedi , Elvira Ismagilova , Emma Slade , Michael D. Williams This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between... Publication date: 2017-02-15 Format: PDF, ePub Publisher: Springer Collection: SpringerBriefs in Business PDF ePub Add to basket £49,99

Add to my wish list

Electronic Word of Mouth (eWOM) in the Marketing Context

Michael D. Williams , Yogesh K. Dwivedi , Elvira Ismagilova , Emma Slade , Michael D. Williams

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between...

Publication date: 2017-02-15

Format: PDF, ePub

Publisher: Springer

Collection: SpringerBriefs in Business

Add to basket

£49,99

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.