All ebooks by Michel Chevalier in PDF and EPUB
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All ebooks by Michel Chevalier in PDF and EPUB


3  Book(s)
Download this eBook Luxury Brand Management in Digital and Sustainable Times
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Luxury Brand Management in Digital and Sustainable Times


Michel Chevalier , Gerald Mazzalovo


Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary...

Publication date: 2020-11-10
Format: PDF, ePub
Publisher: Wiley
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£58,02
Download this eBook Luxury Retail and Digital Management
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Luxury Retail and Digital Management


Michel Chevalier , Michel Gutsatz


Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business...

Publication date: 2020-03-17
Format: PDF, ePub
Publisher: Wiley
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£40,08
Download this eBook Luxury China
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Luxury China


Michel Chevalier , Pierre Xiao Lu


A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this...

Publication date: 2011-09-02
Format: PDF, ePub
Publisher: Wiley
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£33,75

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