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Peace interventions can promote violence, whilst conflict may be a crucial means for constraining and preventing it. This book explores these statements, re-thinking the relationships between peace, conflict and violence. From this perspective it reinterprets several...
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding...
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