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While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study...
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the...
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