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The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique.The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe...
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need...
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