All ebooks by Rebecca C. Hains in PDF and EPUB
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All ebooks by Rebecca C. Hains in PDF and EPUB


2  Book(s)
Download this eBook The Marketing of Children's Toys
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The Marketing of Children's Toys


Rebecca C. Hains , Nancy A. Jennings


This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and...

Publication date: 2021-03-30
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£69,99
Download this eBook Cultural Studies of LEGO
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Cultural Studies of LEGO


Rebecca C. Hains , Sharon R. Mazzarella


This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate,...

Publication date: 2019-11-27
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£24,99

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