All ebooks by Anna V. A. Resurreccion in PDF and EPUB
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All ebooks by Anna V. A. Resurreccion in PDF and EPUB


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Download this eBook Sensory and Consumer Research in Food Product Design and Development
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Sensory and Consumer Research in Food Product Design and Development


Jacqueline H. Beckley , Howard R. Moskowitz , Anna V. A. Resurreccion


During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert...

Publication date: 2012-01-24
Format: PDF, ePub
Publisher: Wiley-Blackwell
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£205,67

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