All ebooks by Sharyn Rundle-Thiele in PDF and EPUB
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All ebooks by Sharyn Rundle-Thiele in PDF and EPUB


2  Book(s)
Download this eBook Segmentation in Social Marketing
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Segmentation in Social Marketing

Timo Dietrich , Krzysztof Kubacki , Sharyn Rundle-Thiele

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their...

Publication date: 2016-10-21
Format: PDF, ePub
Publisher: Springer
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£119,50
Download this eBook Formative Research in Social Marketing
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Formative Research in Social Marketing

Krzysztof Kubacki , Sharyn Rundle-Thiele

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus...

Publication date: 2016-10-07
Format: PDF, ePub
Publisher: Springer
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£109,50

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