All ebooks by Alexander Schellong in PDF
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All ebooks by Alexander Schellong in PDF


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Citizen Relationship Management


Alexander Schellong


This study explores Customer Relationship Management (CRM) in government. Based on an interdisciplinary literature review and multiple-case study design, a model of Citizen Relationship Management (CiRM) is developed and discussed. The case studies explore the...

Publication date: 2011-09-20
Format: PDF
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£47,42

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