All ebooks by Matthias Silcher in PDF
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All ebooks by Matthias Silcher in PDF


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Download this eBook Concept Research in Food Product Design and Development
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Concept Research in Food Product Design and Development


Howard R. Moskowitz , Sebastiano Porretta , Matthias Silcher


Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a...

Publication date: 2008-02-28
Format: PDF
Publisher: Wiley-Blackwell
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£261,59

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