All ebooks by Brian D. Smith in PDF and EPUB
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All ebooks by Brian D. Smith in PDF and EPUB


2  Book(s)
Download this eBook Marketing and Finance
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Marketing and Finance


Malcolm Mcdonald , Brian D. Smith , Keith Ward


Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and...

Publication date: 2013-08-13
Format: PDF, ePub
Publisher: Wiley
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£31,64
Download this eBook Creating Market Insight
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Creating Market Insight


Paul Raspin , Brian D. Smith


"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you...

Publication date: 2011-01-25
Format: ePub
Publisher: Wiley
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£33,75

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