All ebooks by Sven Reinecke in PDF and EPUB
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All ebooks by Sven Reinecke in PDF and EPUB


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Active Price Management


Laura Johanna Noll , Sven Reinecke


This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the...

Publication date: 2023-11-01
Format: PDF, ePub
Publisher: Springer
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£34,99

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