All ebooks by Uwe G. Seebacher in PDF and EPUB
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All ebooks by Uwe G. Seebacher in PDF and EPUB


2  Book(s)
Download this eBook B2B Marketing
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B2B Marketing


Uwe G. Seebacher


This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations,...

Publication date: 2021-05-03
Format: PDF, ePub
Publisher: Springer
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£54,99
Download this eBook Template-based Management
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Template-based Management


Uwe G. Seebacher


The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based...

Publication date: 2020-10-29
Format: PDF, ePub
Publisher: Springer
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£44,99

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