All ebooks by Vijay Mahajan in PDF and EPUB
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All ebooks by Vijay Mahajan in PDF and EPUB


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Digital Marketing


Vijay Mahajan , Yoram (Jerry) Wind


The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters...

Publication date: 2002-02-28
Format: PDF
Publisher: Wiley
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£45,59

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