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The authors challenge psychological perspectives on happiness and subjective wellbeing. Highlighting the politics of quantitative and qualitative methodologies, case studies across continents explore wellbeing in relation to health, children and youth, migration,...
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing€ Marketing to Boomers and Latinos€ Online marketing€ Targeted-but-affordable direct mail€ Sample...
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