All ebooks by Yogesh K. Dwivedi in PDF and EPUB
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All ebooks by Yogesh K. Dwivedi in PDF and EPUB


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Download this eBook Social Media in the Marketing Context
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Social Media in the Marketing Context


Yogesh K. Dwivedi , Emma L. Slade , Cherniece J. Plume


Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions...

Publication date: 2016-09-30
Format: PDF, epub DRM-free
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£50,11

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