All ebooks by Zawiyah Mohammad Yusof in PDF and EPUB

Critical Factors for Adoption of Customer Relationship Management

Nur Fazidah Elias , Hazura Mohamed , Omar Hasan Salah , Zawiyah Mohammad Yusof

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps,...