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Big Data and Innovation in Tourism, Travel, and Hospitality

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Big Data and Innovation in Tourism, Travel, and Hospitality

Managerial Approaches, Techniques, and Applications

Roya Rahimi, Marianna Sigala, Mike Thelwall

Springer
Publication date : 2019-02-26

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This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.

The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

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About the book

Author

Roya Rahimi , Marianna Sigala , Mike Thelwall

Imprint

Springer

Collection

n.c

Publication date

2019-02-26

Pages

223 pages

Print ISBN

9789811363382

Language

English

Ebook informations

EAN PDF

9789811363399

Price

£149.50

Copy count 2

Print count 22

File size 5714 Ko

Informations accessibility

EAN EPUB

9789811363399

Price

£149.50

Copy count 2

Print count 22

File size 13558 Ko

Informations accessibility

Compatibility

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About author(s)

Roya Rahimi

Marianna Sigala

Mike Thelwall

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