All ebooks by Roya Rahimi in PDF and EPUB
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All ebooks by Roya Rahimi in PDF and EPUB


3  Book(s)
Download this eBook Contemporary Marketing Management for Tourism and Hospitality
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Contemporary Marketing Management for Tourism and Hospitality


Roya Rahimi , Peter Robinson , Nikolaos Stylos


Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest...

Publication date: 2024-10-30
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£149,99
Download this eBook Generation Z Marketing and Management in Tourism and Hospitality
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Generation Z Marketing and Management in Tourism and Hospitality


Bendegul Okumus , Roya Rahimi , Nikolaos Stylos , Sarah Williams


Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters....

Publication date: 2021-05-24
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£179,50
Download this eBook Big Data and Innovation in Tourism, Travel, and Hospitality
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Big Data and Innovation in Tourism, Travel, and Hospitality


Roya Rahimi , Marianna Sigala , Mike Thelwall


This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both...

Publication date: 2019-02-26
Format: PDF, ePub
Publisher: Springer
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£149,50

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