Consumer Engineering, 1920s–1970s eBook
Readzis program recommandation

Consumer Engineering, 1920s–1970s

Marketing between Expert Planning and Consumer Responsiveness

Gary Cross, Ingo Köhler, Jan Logemann


Ce livre est accessible aux handicaps Voir les informations d'accessibilité
Add to basket
£69,99
Download | LCP DRM 🛈 Adobe DRM 🛈
Streaming
Add to my wish list
Image Louise Reader présentation

Louise Reader

Read on Louise Reader App.

badge apple Application Louise Reader
badge Android Application Louise Reader
Get  £10.50  by recommending this book

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.

About the book
Author
Gary  Cross , Ingo  Köhler , Jan  Logemann
Imprint
Palgrave Macmillan
Collection
Worlds of Consumption
Publication date
2019-05-29
Pages
296 pages
Print ISBN
9783030145637
Language
English
Ebook informations
EAN PDF
9783030145644
Price
£69.99
Read more
Copy count 2
Print count 29
File size 6093 Ko
Ce livre est accessible aux handicaps   Informations accessibility
EAN EPUB
9783030145644
Price
£69.99
Read more
Copy count 2
Print count 29
File size 24484 Ko
Ce livre est accessible aux handicaps   Informations accessibility
Compatibility

mobile-and-tablet To check the compatibility with your devices,
see help page

You may also be interested in...

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés

Copyright © Numilog 2025, All rights reserved