All ebooks by Ingo Köhler in PDF and EPUB

1 Book(s)


Add to my wish list Consumer Engineering, 1920s–1970s Gary Cross , Ingo Köhler , Jan Logemann In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer... Publication date: 2019-05-29 Format: PDF, ePub Publisher: Palgrave Macmillan Collection: Worlds of Consumption PDF ePub Add to basket £69,99

Add to my wish list

Consumer Engineering, 1920s–1970s

Gary Cross , Ingo Köhler , Jan Logemann

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer...

Publication date: 2019-05-29

Format: PDF, ePub

Publisher: Palgrave Macmillan

Collection: Worlds of Consumption

Add to basket

£69,99

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