European Business and Brand Building eBook
Readzis program recommandation
Add to basket
£32,65
Download | LCP DRM 🛈 Adobe DRM 🛈
Streaming
Add to my wish list
Image Louise Reader présentation

Louise Reader

Read on Louise Reader App.

badge apple Application Louise Reader
badge Android Application Louise Reader
Get  £4.90  by recommending this book

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders.
The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.

About the book
Author
Hubert  Bonin , Andrzej K.  Kozminski , Carles  Manera , Luciano  Segreto
Imprint
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Collection
n.c
Publication date
2012-04-19
Pages
264 pages
Print ISBN
9789052017938
Language
English
Ebook informations
EAN PDF
9783035261424
Price
£32.65
Read more
Copy count 52
Print count 52
File size 7168 Ko
Ce livre est accessible aux handicaps   Informations accessibility
Compatibility

mobile-and-tablet To check the compatibility with your devices,
see help page

You may also be interested in...

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés

Copyright © Numilog 2025, All rights reserved