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This monograph puts a focus on the fundamental role of timber, in the European industrialization process.This ties into analyzing the early stages of globalization, which often solely revolves around the flow of capital. While this is also discussed in this book, the...
A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms.A brand reveals the knowledge capital held by a company, but also...
This book investigates the adaptation of companies to the trend towards Europeanisation, through the renewal of their business values, their corporate culture, their portfolio of skills and their transnationalisation. It also considers the spillover effects in terms of...
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