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Managing Value Propositions in Service Ecosystems

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Managing Value Propositions in Service Ecosystems

Julian Boha

Springer Gabler
Collection: Markt- und Unternehmensentwicklung Markets and Organisations
Publication date : 2020-09-08

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Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. ?

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About the book

Author

Julian Boha

Imprint

Springer Gabler

Collection

Markt- und Unternehmensentwicklung Markets and Organisations

Publication date

2020-09-08

Pages

234 pages

Print ISBN

9783658317126

Language

English

Ebook informations

EAN PDF

9783658317133

Price

£44.99

Copy count 2

Print count 23

File size 11366 Ko

Informations accessibility

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About author(s)

Julian Boha

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