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This research examines the adoption of blockchain technology in pharmaceutical supply chains, focusing on the barriers that prevent most initiatives from moving beyond the pilot stage. Drawing on expert perspectives and the Technology Acceptance Model, it identifies...
The modern financial markets are constantly evolving and giving rise to new asset types, Gold backed cryptocurrencies (GBCs) are one such asset class. Recent studies try to deploy a comparative analysis between Gold and GBCs. However, do GBCs independently stabalize a...
This study explores the influence of stakeholders on higher education policy within the context of the knowledge economy. More precisely, it examines the influence of employers' associations, universities, and regional and national political authorities on higher...
Despite the growing importance of acquiring new customers due to increased global competition, lead management processes in business-to-business (B2B) companies often remain ineffective. Marketing analytics offers opportunities to address common issues in lead...
Hidden Champions are small and medium-sized family businesses that significantly contribute to employment and economic output. Despite facing shortages of skilled labour, they demonstrate strong resilience to disruptions. Predominantly located in the German-speaking...
This study explores how investor behavioural biases influence sustainable (high-ESG) and non-sustainable (low-ESG) firms in the United States, using the behavioural three-factor model introduced by Daniel, Hirshleifer and Sun (2020). The model includes two...
While tenders for IT managed services have evolved, key areas that drive significant business value for customers have seen limited improvement. When collaboration between IT service providers and customers stagnates, the next innovation cycle may not begin for another...
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven...
This volume contains the papers presented at the 6th Culinary and Wine Tourism Conference. The conference took place in May 2024 in Krems an der Donau, Austria. Contributions from XY different countries on the following topics were included in this book: (exemplary) o...
The present book pursues the scientific goal of developing an awareness of system-dynamic models. Considering the time dimension in economic questions is one of the essential deficits that can primarily be observed when neoclassical economic theories are applied....
This book examines the fact-checking strategies adopted by major platforms such as Meta, X, TikTok, and YouTube to combat misinformation, including third-party verification, AI tools, community-based systems, and government initiatives. Drawing on survey data and expert...
As artificial intelligence (AI) continues to evolve, its potential role in online mental health therapy is gaining increasing interest. In this study, a quantitative 2x2 factorial experimental design is used to explore how AI transparency, theory of change (ToC),...
This book examines resonance in corporate and stakeholder-oriented communication by tracing its origins in physics and its transfer into the social sciences. While earlier studies often reduced resonance to echo or audience feedback, this work defines it as an amplified...
Improving data availability is not merely enough to ensure superior decision-making. The value of data depends on its quality, comparability, and relevance. In the context of environmental, social, and governance (ESG) metrics, European regulations have strengthened...
Why do some family businesses last for generations, while others disappear after only a few decades? A familiar belief holds that survival beyond the third generation is rare, and in capital-intensive industries, it is thought to be nearly impossible. Yet many family...
Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage digital technologies, strengthen resilience, and remain...
Since the emergence of Export Credit Agencies (ECAs) in and around the 1900s, they have underpinned the trade, industrial and economic expansion of many economies of the world. These institutions were at the heart of the industrial revolutions of advanced economies of...
This book deals with the legal and ethical aspects of disguised agency employment and illegal work, with particular emphasis on the protection of foreign workers. In the first part of the book, the author analyses the legal regulation of agency employment in the Czech...
This open-access publication examines the organisational mechanisms that enable the commercial real estate industry to better withstand economic headwinds and more quickly recover from downturns. With geographic focus on the United Kingdom and Germany, it sheds light on...
This Open Access book examines how football’s governing bodies translate their public CSR commitments into everyday practice. Focusing on UEFA, the German Football Association (DFB) and a representative regional federation, it traces CSR from continental...
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