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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Ioana Bucur-Teodorescu

Springer Gabler
Collection: Sustainable Management, Wertschöpfung und Effizienz
Publication date : 2021-02-25

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The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

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About the book

Author

Ioana Bucur-Teodorescu

Imprint

Springer Gabler

Collection

Sustainable Management, Wertschöpfung und Effizienz

Publication date

2021-02-25

Pages

247 pages

Print ISBN

9783658329648

Language

English

Ebook informations

EAN PDF

9783658329655

Price

£44.99

Copy count 2

Print count 24

File size 4772 Ko

Informations accessibility

EAN EPUB

9783658329655

Price

£44.99

Copy count 2

Print count 24

File size 13599 Ko

Informations accessibility

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About author(s)

Ioana Bucur-Teodorescu

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