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Designing Luxury Brands

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Designing Luxury Brands

The Art and Science of Creating Game-Changers

Diana Derval

Springer
Publication date : 2024-06-27

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This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

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About the book

Author

Diana Derval

Imprint

Springer

Collection

n.c

Publication date

2024-06-27

Pages

234 pages

Print ISBN

9783031540929

Language

English

Ebook informations

EAN PDF

9783031540936

Price

£69.99

Copy count 2

Print count 23

File size 62659 Ko

Informations accessibility

EAN EPUB

9783031540936

Price

£69.99

Copy count 2

Print count 23

File size 33341 Ko

Informations accessibility

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About author(s)

Diana Derval

Prof. Diana Derval is the Chair of the global research firm DervalResearch, a Certified B Corp. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior and preferences. She has accelerated the development of Fortune 500 firms including LVMH, Richemont, and L'Oréal. Clinical Professor at Donghua University and Sorbonne, Diana has contributed to Harvard Business Review articles and is regularly featured in the media.

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