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This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS,...
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure,...
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus....
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as...
The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient...
Berry-AMA Book Prize FINALIST 2011!“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. TheBerry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books...
La publicité enfin abordable ! Dans les transports en commun, dans la salle d'attente du médecin, pendant le chargement d'une vidéo sur Internet, les consommateurs s'avèrent deux à trois fois plus réceptifs que devant leur télévision. Toutes les entreprises...
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