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Writing for the Reader's Brain

Writing for the Reader's Brain

A Science-Based Guide

Yellowlees Douglas

Cambridge University Press
Publication date : 2024-12-12

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What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.

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About the book

Author

Yellowlees Douglas

Imprint

Cambridge University Press

Collection

n.c

Publication date

2024-12-12

Pages

n.c

Print ISBN

9781009221832

Language

English

Ebook informations

EAN PDF

9781009221795

Price

£25.31

Copy count 0

Print count 0

File size 5274 Ko

Informations accessibility

EAN EPUB

9781009221801

Price

£25.31

Copy count 0

Print count 0

File size 3011 Ko

Informations accessibility

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About author(s)

Yellowlees Douglas

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