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Optimal Distinctiveness

Optimal Distinctiveness

A New Agenda for the Study of Competitive Positioning of Organizations and Markets

Eric Yanfei Zhao

Cambridge University Press
Publication date : 2022-05-05

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Optimal distinctiveness – being both 'similar to' and 'different from' peers – is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory.

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About the book

Author

Eric Yanfei Zhao

Imprint

Cambridge University Press

Collection

n.c

Publication date

2022-05-05

Pages

n.c

Print ISBN

9781108964876

Language

English

Ebook informations

EAN PDF

9781108997782

Price

£18.99

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File size 1485 Ko

Informations accessibility

EAN EPUB

9781108997584

Price

£18.99

Copy count 0

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File size 3287 Ko

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About author(s)

Eric Yanfei Zhao

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