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The Psychology of Social Influence

The Psychology of Social Influence

Modes and Modalities of Shifting Common Sense

Martin W. Bauer, Gordon Sammut

Cambridge University Press
Publication date : 2021-01-07

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This volume brings together the full range of modalities of social influence - from crowding, leadership, and norm formation to resistance and mass mediation - to set out a challenge-and-response 'cyclone' model. The authors use real-world examples to ground this model and review each modality of social influence in depth. A 'periodic table of social influence' is constructed that characterises and compares exercises of influence in practical terms. The wider implications of social influence are considered, such as how each exercise of a single modality stimulates responses from other modalities and how any everyday process is likely to arise from a mix of influences. The book demonstrates that different modalities of social influence are tactics that defend, question, and develop 'common sense' over time and offers advice to those studying in political and social movements, social change, and management.

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About the book

Author

Martin W. Bauer , Gordon Sammut

Imprint

Cambridge University Press

Collection

n.c

Publication date

2021-01-07

Pages

n.c

Print ISBN

9781108416375

Language

English

Ebook informations

EAN PDF

9781108246125

Price

£33.76

Copy count 0

Print count 0

File size 6676 Ko

Informations accessibility

EAN EPUB

9781108244411

Price

£33.76

Copy count 0

Print count 0

File size 8755 Ko

Informations accessibility

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About author(s)

Martin W. Bauer

Gordon Sammut

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