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Science and technology culture is now more than ever at the very heart of the social project, and all countries, to varying degrees, participate in it: raising scientific literacy, improving the image of the sciences, involving the public in debates and encouraging the...
This volume brings together the full range of modalities of social influence - from crowding, leadership, and norm formation to resistance and mass mediation - to set out a challenge-and-response 'cyclone' model. The authors use real-world examples to ground this model...
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