Predictive Analytics for Marketers - Barry Leventhal eBook
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About the book
Imprint
Collection
n.c
Publication date
2018-02-03
Pages
272 pages
Print ISBN
9780749479930
Language
English
Ebook informations
EAN EPUB
9780749479947
Price
£29.99
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About author(s)


Dr Barry Leventhal is a leading UK authority on geodemographics and a marketing analytics expert. He is Emeritus Chair of the Census and Geodemographics Group (CGG), which is an advisory board of The Market Research Society (MRS) and a leading voice in the UK information industry. He was recently awarded the MRS Gold Medal Award - the association's rarest accolade, presented for the first time since 2008 - in recognition of his lifetime of exceptional achievement and contribution to the research profession.

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