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Scale sustainability with clear strategy, practical tools and business-focused impact. Strategic Sustainability is a practical guide for sustainability managers and consultants who need to embed sustainability into everyday decision making while supporting commercial...
Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact...
Lead with courage, clarity and results that stick. Forget Normal - I Want Magic shows you how to turn mindset, awakening, gumption, intuition and charisma into everyday leadership habits for today's fast, people-first workplaces. Written by Claire Brumby, this bold,...
Turn sustainability into a strategic advantage that strengthens competitiveness and drives innovation. Competitive Sustainability is a practical guide for CEOs, board directors, senior leaders and sustainability strategists who need to embed sustainability at the core...
Strengthen AI-enabled cyber resilience and deliver informed, data-led security decisions across your organization.Artificial Intelligence in Cybersecurity gives senior cybersecurity professionals the proven tools to navigate escalating AI-driven threats and reinforce...
Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry.Strategic Branding in Tourism is a practical guide for mid to senior career marketers, travel and hospitality marketing professionals who want to...
Transform HR into a value-driven, strategic engine that delivers measurable business impact.High-Impact HR is an executive guide for forward-thinking mid to senior HR professionals who want to move beyond activity-led work and build an HR function that drives enterprise...
Understanding how to confidently work with data is key to getting the most out of the rapid developments in AI. Develop the essential skills needed to take advantage of everything that data and AI can offer you and your organization with this practical guide.Starting...
The definitive textbook for planning, managing and delivering successful events in a dynamic industry.Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying...
Deliver successful digital transformation with a clear strategy, practical tools and confident decision making. The Practical Guide to Digital Transformation is a hands-on roadmap for mid-career managers, team leads and directors who need to improve performance,...
Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of...
This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and...
Hiring the right candidates with the skills your business needs to succeed both now and in the future is crucial. The only way to achieve this is through a proactive approach to talent sourcing. Strategic People Sourcing is designed for senior HR professionals...
The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in...
Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns...
This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts,...
Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a strong business-oriented enterprise AI program. Leading Enterprise...
This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate marketing students. Ijeoma Onwumere takes readers from foundational...
The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that...
Build a clear, practical data governance programme that strengthens data quality, reduces risk and improves decision making. Effective Data Governance is a hands-on guide for mid-career data professionals, analysts, and managers who need to design a data governance...
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