Home Home >
Reference >
Business & economics >
Advertising & promotion >
An Advertiser's Guide to Better Radio Advertising

An Advertiser's Guide to Better Radio Advertising

Tune In to the Power of the Brand Conversation Medium

Mark Barber, Andrew Ingram

Wiley
Publication date : 2006-02-03

Voir les informations d'accessibilité

Add to basket

£43,24

Download Adobe DRM 🛈

Add to my wish list

Louise Reader

Read on Louise Reader App.

Get £6.49 by recommending this book

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.

About the book

Author

Mark Barber , Andrew Ingram

Imprint

Wiley

Collection

n.c

Publication date

2006-02-03

Pages

168 pages

Print ISBN

9780470012925

Language

English

Ebook informations

EAN PDF

9780470016114

Price

£43.24

Copy count 0

Print count 168

File size 9830 Ko

Informations accessibility

Compatibility

To check the compatibility with your devices,
see help page

About author(s)

Mark Barber

Andrew Ingram

You may also be interested in...