All ebooks by Andrew Ingram in PDF
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All ebooks by Andrew Ingram in PDF


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Download this eBook An Advertiser's Guide to Better Radio Advertising
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An Advertiser's Guide to Better Radio Advertising


Mark Barber , Andrew Ingram


There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and...

Publication date: 2006-02-03
Format: PDF
Publisher: Wiley
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£43,24

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