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The Price Advantage

The Price Advantage

Michael V. Marn, Eric V. Roegner, Craig C. Zawada

Wiley
Collection: Wiley Finance
Publication date : 2004-04-12

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The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

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About the book

Author

Michael V. Marn , Eric V. Roegner , Craig C. Zawada

Imprint

Wiley

Collection

Wiley Finance

Publication date

2004-04-12

Pages

304 pages

Print ISBN

9780471466697

Language

English

Ebook informations

EAN PDF

9780471690023

Price

£52.75

Copy count 0

Print count 304

File size 1874 Ko

Informations accessibility

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About author(s)

Michael V. Marn

Eric V. Roegner

Craig C. Zawada

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