All ebooks by Craig C. Zawada in PDF and EPUB
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All ebooks by Craig C. Zawada in PDF and EPUB


2  Book(s)
Download this eBook The Price Advantage
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The Price Advantage


Walter L. Baker , Michael V. Marn , Craig C. Zawada


A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing...

Publication date: 2010-05-11
Format: PDF, ePub
Publisher: Wiley
Collection: Wiley Finance
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£71,74
Download this eBook The Price Advantage
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The Price Advantage


Michael V. Marn , Eric V. Roegner , Craig C. Zawada


The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive...

Publication date: 2004-04-12
Format: PDF
Publisher: Wiley
Collection: Wiley Finance
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£52,75

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