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Competing in a Service Economy

Competing in a Service Economy

How to Create a Competitive Advantage Through Service Development and Innovation

Anders Gustafsson, Matthew D. Johnson

Jossey-Bass
Collection: J-B-UMBS Series
Publication date : 2003-06-03

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Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

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About the book

Author

Anders Gustafsson , Matthew D. Johnson

Imprint

Jossey-Bass

Collection

J-B-UMBS Series

Publication date

2003-06-03

Pages

208 pages

Print ISBN

9780787961565

Language

English

Ebook informations

EAN PDF

9780787970673

Price

£22.10

Copy count 0

Print count 208

File size 1198 Ko

Informations accessibility

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About author(s)

Anders Gustafsson

Matthew D. Johnson

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