All ebooks by Anders Gustafsson in PDF
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All ebooks by Anders Gustafsson in PDF


2  Book(s)
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Conjoint Measurement


Anders Gustafsson , Andreas Herrmann , Frank Huber


The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of...

Publication date: 2007-09-12
Format: PDF
Publisher: Springer
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£79,50
Download this eBook Competing in a Service Economy
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Competing in a Service Economy


Anders Gustafsson , Matthew D. Johnson


Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp...

Publication date: 2003-06-03
Format: PDF
Publisher: Jossey-Bass
Collection: J-B-UMBS Series
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£22,10

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