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Doing Business in 21st-Century India

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Doing Business in 21st-Century India

How to Profit Today in Tomorrow's Most Exciting Market

Gunjan Bagla

Business Plus
Publication date : 2008-07-31

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Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.

By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware -- India is not simply "the new China." Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need.

Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region:

An overview and analysis of India's most promising industries
The Six C's of Sales and Marketing in India
Essential tips on attracting and retaining top talent
An overview of finance in the region that every investor will want to read
Modern history 101--the essentials you need to know
Insider perspective from top veteran professionals in the region
Guidance on its often complex, laws, rules, and regulations.

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About the book

Author

Gunjan Bagla

Imprint

Business Plus

Collection

n.c

Publication date

2008-07-31

Pages

272 pages

Print ISBN

9780446402248

Language

English

Ebook informations

EAN EPUB

9780446537629

Price

£6.49

Copy count 0

Print count 0

File size 256 Ko

Informations accessibility

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About author(s)

Gunjan Bagla

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