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Customer Winback

Customer Winback

How to Recapture Lost Customers--And Keep Them Loyal

Jill Griffin, Michael W. Lowenstein

Jossey-Bass
Publication date : 2002-02-28

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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

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About the book

Author

Jill Griffin , Michael W. Lowenstein

Imprint

Jossey-Bass

Collection

n.c

Publication date

2002-02-28

Pages

336 pages

Print ISBN

9780787946678

Language

English

Ebook informations

EAN PDF

9780787959449

Price

£30.58

Copy count 0

Print count 336

File size 2662 Ko

Informations accessibility

Compatibility

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About author(s)

Jill Griffin

Michael W. Lowenstein

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