CRM

Redefining Customer Relationship Management

Jeffrey Peel

Digital Press
Publication date : 2002-07-03

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In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.·Defines the nature of new CRM niche solutions·Provides entirely new types of functionality that mesh seamlessly·Describes solutions focused solely on the needs of the customer

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About the book

Author

Jeffrey Peel

Imprint

Digital Press

Collection

n.c

Publication date

2002-07-03

Pages

217 pages

Print ISBN

9781555582630

Language

English

Ebook informations

EAN PDF DRM-FREE

9780080503448

Price

£54.85

Informations accessibility

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About author(s)

Jeffrey Peel

Jeffrey Peel runs his own CRM and marketing consultancy practice, Quadriga Consulting, based in the UK. He has had a varied career in CRM, marketing research, and technology marketing. He was VP of Global Marketing for a European CRM software start-up (Amacis Ltd) and Head of Marketing Communications for a Division of 3Com Corp. He has also held senior IT research roles at Roper Starch in Princeton, NJ (now part of NOP) and Research International in London (part of marketing services giant WPP Group).

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